VEHICLES SOLD UNASSEMBLED BUT INCLUDE EASY-TO-FOLLOW INSTRUCTIONS
IKEA, the huge blue and yellow stores that each year sell trillions of boxes stuffed with simulated wood panels along with a baffling array of doodads, cam locks, drawer glides, nut sleeves and screws, announced yesterday that its stores will sell the entire Volvo passenger vehicle lineup at its stores beginning next year.
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| IKEA shopper Fifi DeWickit examines a Skänka non-stick herring steamer. Behind her on display is a 2016 Volvo XC Medelhög, formerly known as the XC60 |
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| Illustrated assembly guide is easy to follow and includes Swedish help line phone number |
One difference that customers will likely notice is that Volvos sold by IKEA will sport new model names.
"Our unusual product names are a big part of our identity," explained Ostergaard, "and we want to continue that tradition."
The changes are as follow:
Current Name IKEA Name
XC90 XC Hjälpmedel
XC60 XC Medelhög
S60 S Köttbullar
S80 S Fartyg
V70 Cross Country Vagn 70 Fyrhjulsdrift


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