OLD FASHIONED CHROME EMBLEMS AND PIN STRIPING OUT; CAKE WRITING, ROSES AND COLORFUL SQUIGGLES ARE IN
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| Fresh-off-the-line Sonata displays Hyundai's new birthday cake inspired motif |
Well, if this doesn't take the cake: Hyundai is replacing traditional chrome emblems and pin striping with birthday cake inspired font and colorful squiggles on its entire vehicle lineup. "We think it's fresh and a lot more upbeat," explained Hyundai spokeswoman Ginseng Chizzle. "It just makes people smile."
Chizzle said that while some models, including the Sonata, still display a few chrome name badges, those, too, will eventually be replaced with the cursive frosting-like writing created by the company's new team of former cake decorators. All lettering is done by hand, which poses some challenges, according to Chizzle. "Can you imagine trying to write neatly with a frosting nozzle as the vehicle moves along the assembly line?"
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