FORD TARGETS RELIGIOUS OFF-ROADERS WITH 2016 F-150 RAPTURE

Ford-provided illustration depicts couple and their cat
being swept toward the heavens in a golden column of light.
Note that the male passenger keeps a tight grip on his golf
club, which unfortunately was bent when it became
snagged on the sunroof

Despite the fact that the number of Americans who describe themselves as "pretty danged religious" has dropped in recent years, Ford believes there's a market to be tapped among what it calls the "off-road loving devout."  

So next year, the automaker will introduce the  F-150 SVT Rapture, which will join its existing stablemate, the Raptor.  

"We think Jesus would like, and maybe even own, the Rapture," said Dilaudid Usoz, Ford's Minister of Trucks. 

The Rapture and the Raptor are quite similar, said Usoz. "The Rapture has wooden church pew seating and a larger sunroof for easier occupant egress."  

Before deciding on the F-150-based Rapture, Ford considered building a faith-oriented vehicle based on the E-series van that was to be designated the E-VANgelist. 

F-150 Rapture features standard
church pew seating. Heated
cushions are optional