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| Close-up of an Automated Manual transmission from a 2015 Lamborghini Isitaventorador LP-750-4 Superveloce Roadster |
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| JD Powers employee Stuey Bloom shows off Best Oxymoron trophy |
"How could it NOT win?" asked Bloom rhetorically.
JD POWER: "AUTOMATED MANUAL" BEST OXYMORON SINCE "DODGE RAM"
The automated manual, an complex but highly efficient transmission, was awarded the coveted "Best Oxymoron" award from marketing research and information firm J.D. Power at a raucous ceremony last night at the Red Roof Inn in Calabasas, California.
"It truly is the finest oxymoron since Dodge Ram won back in 2008," said Power spokesman Stuey Bloom, who added that most people believe Volkswagen has already wrapped up next year's Best Oxymoron trophy for its Clean Diesel engine designation.
"How could it NOT win?" asked Bloom rhetorically.
"How could it NOT win?" asked Bloom rhetorically.
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